Category: Marketing
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How to count on this lead source for your business
Most Business Owners Are Underusing Their Best Referral Sources Your current and past customers are your most powerful marketing channel — and most business owners never formally ask them for referrals. Build a simple referral process: identify your ten best clients, thank them personally, and let them know you’re accepting new clients. Make it easy…
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If you did well with a client, don’t forget to do this!
Testimonials and Reviews Should Be Part of Your Regular Process Happy customers almost never leave reviews on their own — they need a gentle nudge at the right moment. Build asking for a review into your normal workflow. After a job is complete or a service is delivered, send a simple message thanking the customer…
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Strengthen retention by staying in touch with your clients
What if you found a way to stay FRONT of MIND but also helped grow your referrals and cross-sell opportunities to build customer retention?
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How a thrift store find led to a unique marketing strategy
When I started my business, I used what I had at home for my office supplies. And that included colored copy paper. But then I got a crazy idea … why not stand out just a little bit more by sending letters on colored paper? So when I call to follow up on my letters,…
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New business mentorship role
Maybe you just need some help with using Canva or some graphic design training. Or some new options for content suggestions. I offer a mentor role and can teach you these skills for you to use. YOU do your own work, but I can help answer questions and offer guidance for your new business. My…
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What makes you unique?
I think I’m more likely to offer this service than most other marketing agencies.