When I started my business, I used what I had at home for my office supplies.
And that included colored copy paper.
But then I got a crazy idea … why not stand out just a little bit more by sending letters on colored paper?
So when I call to follow up on my letters, I refer to “two letters on blue paper” and that might stand out a bit more in someone’s mind since most other mailers are white or full-colored brochures or pamphlets.
So that’s how my thrift store purchase that I made for extra copy paper to have at home for my personal use led to my business decision to replace that blue paper to send future mailers.
What unique marketing strategy have you used in your office or agency?
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