Using ChatGPT, I asked what are the top 3 content ideas for social media posts.
If you’re a small business wondering what to post online, start with these three simple, high-impact content types:
- Show the human side: Behind-the-scenes moments and your brand story.
- Teach something useful: Quick tips, how-tos, and value-packed insights.
- Share social proof: Customer wins, testimonials, and community highlights.
Keep it real, keep it helpful, and your audience will show up.
WHY?
This content helps build trust, engagement, and credibility with your business.
WHAT ABOUT SALES?
You should consistently only use the 80/20 rule for social media content. Only discuss sales on 20% of your posts because ongoing push for solicitations are easily “unfollowed” or ignored.
Need support?
I have done 12 years of newspaper experience in 5 states, mostly in weekly newspapers in rural communities. That means I have written many stories and I still love to write so I can help you with fun content on these topics.
Plus I have 10 years of marketing work in for 1 retail business, 1 insurance agency and 1 nonprofit organization. So I can help with social media graphics to tell the shortened version of your story.